Browsing by Subject "Social media marketing"
Now showing items 1-2 of 2
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An exploration of the strategic implementation of marketing communication within social networking communication context
(North-West University, 2012)Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment ... -
Exploring social media as a marketing medium for a symphonic orchestra
(North-West University (South Africa), 2021)Events are important to communities, the economy, the attendees, and the organisers. It enhances the economy, helps the community grow, and job creation is one of the many positive impacts. Events have various definitions, ...