Browsing by Subject "Social media engagement"
Now showing items 1-3 of 3
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Exploring social media as a marketing medium for a symphonic orchestra
(North-West University (South Africa), 2021)Events are important to communities, the economy, the attendees, and the organisers. It enhances the economy, helps the community grow, and job creation is one of the many positive impacts. Events have various definitions, ... -
H&M's communication with stakeholders via social media in the wake of the 'monkey hoodie incident' - a corporate communication approach
(North-West University (South Africa), 2024-10)While corporate organisations have been using various strategies and platforms to facilitate two-way communication for a long time, the rise of social media has presented new opportunities and challenges. The nature of the ... -
Spectator identification and consumption motives in a sample of South African football fans: exploring the mediating role of social media engagement
(MC Cant, 2017)The sport industry has been resilient and inherently buoyant despite difficult economic circumstances. This can largely be attributed to the level of sport fans' experience of identity with team. Notwithstanding this ...
