Browsing by Subject "Retail industry"

Now showing items 1-2 of 2

    • Exploring gamification in the South African fashion retail industry 

      Nel, Valeska Lorraine (North-West University (South Africa), 2022)
      The COVID-19 pandemic has devastated the world economy, affecting practically every industry. The sustained existence of organisations depends highly on strong marketing assets. Given the growing inadequacies of traditional ...

    • A stochastic programming approach for marketing campaign optimisation 

      Bisset, Chanel (North-West University (South Africa)., 2022)
      A marketing campaign is a series of activities that effectively promote an organisation's service or product. Optimising a marketing campaign by providing the right product to the right customer at the right time is ...