Browsing by Subject "Marketing strategy"
Now showing items 1-7 of 7
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Bemarking van die Drakensberger as beesras in Suid–Afrika
(North-West University, 2010)There is currently no strategic marketing plan for stud or commercial breeders of the Drakensberger breed of cattle in South Africa. This study aims to determine what strategic marketing plans can be employed that could ... -
Consumer response towards yoghurt that comes with a spoon : product design and consumer behaviour
(North-West University (South Africa), Potchefstroom Campus, 2015)The study deals with consumer response towards yoghurt that comes with a spoon concerning product design and consumer behaviour. The study intends to meet the convenient need of a spoon when eating yoghurt. It will unveil ... -
Developing a marketing strategy for ministries in the reformed churches in South Africa
(North-West University (South Africa), 2022)The concept of religious marketing is foreign to the tradition of the reformed churches. For the older generation, it is completely out of bounds. This study explored why a marketing strategy is necessary, especially with ... -
Opportunities and challenges of adoption of ICT marketing by SME's in Botswana
(North-West University (South Africa), 2018)The adoption of ICT Marketing could be a significant source of competitive advantage for most business organizations, especially the small and medium sized businesses. Recently a lot of research has shown the role that the ... -
Social media as a marketing strategy to influence young consumers' attitude towards fast-moving consumer goods: a comparative study
(North-West University (South Africa), 2020)Young consumers’ actual purchase behaviour towards a brand is no longer based only on the websites of organisations nor on traditional media, but on social media comment, recommendations, and reviews. Yet there are limited ... -
A sustainable marketing strategy for Dutch tourists to South Africa
(North-West University, 2003)The Netherlands is South Africa's fifth most important market and therefore South Africa has to maintain this market potential. If South Africa can maintain a steady growth rate of between 3-5% it would be a very sustainable ... -
'n Verkennende studie na potensiële besigheidsgeleenthede vir die Nederduits Gereformeerde Barmhartigheidsdiens (NGBD) van die Hoëveld Sinode
(North-West University, 2006)This article reports on the results of the identification of potential business opportunities for Non Governmental Organizations as an extra income to face the present funding challenge. Few research studies have been done ...
