Browsing by Subject "Marketing mix"
Now showing items 1-6 of 6
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Die aankoopgedrag van voedselprodusente met die aankoop van trekkers
(North-West University, 2011)Buying behaviour is a complex, wide– ranging field, intricately associated with human mental processes, responding to environmental stimuli. Understanding the customer and being able to predict their behaviour, is of prime ... -
Die bemarkingspotensiaal van die Potchefstroomse Universiteit Hokkie-Akademie (PUHA) : 'n gevallestudie
(North-West University (South Africa), 1999)With sport entering the professional arena, it increasingly acquires businesslike characteristics. Sport institutions and facilities are managed like businesses with the same guidelines applicable. Marketing plays an ... -
The impact of multinational corporations on the marketing mix of a South African architectural coatings manufacturer
(North-West University (South Africa), Potchefstroom Campus, 2018)The Architectural Coatings Manufacturing Industry in South Africa has changed in the last five years. This is based on key findings in this study. Specific elements highlighted in this change include price, promotion and ... -
Influence of colour on the consumer behaviour of Generation Y students in the Vaal Triangle
(North-West University, 2011)Colour influences the human mind and body through physical as well as psychological reactions to specific colours. These reactions are conditioned by previous experiences leading to certain preferences, associations and ... -
Marketing mix: it’s role in customer satisfaction in the South African banking retailing
(Business Perspectives, 2015)Most South African banks find it difficult or lack the flexibility in adapting to the changing needs of their customers brought by the global financial crisis. This leaves most customers’ unsatisfied and possible loss of ... -
The marketing of vehicles during the economic downturn
(North-West University, 2010)South Africa's automotive industry has become an increasingly important contributor to the country's gross domestic product, largely through the strong growth in the motor vehicle and component exporting sector. The South ...