Browsing by Subject "Marketing intelligence"

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Competitive Intelligence practices of South African and Belgian exporters

De Pelsmacker, Patrick; Viviers, Wilma; Saayman, Andrea; Cuyvers, Ludo; Muller, Marié-Luce (Emerald, 2005)

Purpose – The objective of the study was to compare competitive intelligence (CI) practices of exporters in South Africa and Belgium. Design/methodology/approach – An e-mail and postal survey in a sample of 292 Belgian ...
Investigating strategic intelligence as a management tool in the mining industry

Boikanyo, Dinko Herman (2016)

The general aim of the study was to investigate the use of strategic intelligence as a strategic management tool in the mining industry. This type of study has never been conducted within this particular environment and ...