Browsing by Subject "Marketing activities"
Now showing items 1-2 of 2
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Effectiveness of selected marketing activities in creating brand equity in the South african clothing market amongst black Generation Y students
(2015)The global fashion market is an increasingly desirable industry sector for many marketers. The apparel and textile industry, in particular, is one of the largest and most globalised industries worldwide. The fashion industry ... -
Internet's influence on the marketing activities of South African companies
(North-West University, 2012)The Internet is one of the most advanced technologies of modern times and it is diffusing at an exponential rate amongst business-to-consumer and business-to-business organisations. This has resulted in it becoming an ...
