Browsing by Subject "Marketing"
Now showing items 1-10 of 51
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A survey of production systems, management and marketing strategies for Tswana Goats in Semiarid areas around Mafikeng, North West Province
(Kamla-Raj, 2016)Goat production in communal areas is faced with numerous challenges which may differ with geographical locations. Marketing of goats in North West province has a potential to help diversify the economy and alleviate poverty ... -
Black Generation Y students' attitudes towards sales promotion techniques on low involvement products
(North-West University, 2013)The increasing competition and the predicted changes in the retail sector are pressurising marketers to be more competitive in order to ensure that their brands are amongst the leading brands. Marketers need to constantly ... -
Brand loyalty to arts festivals : case of KKNK
(North-West University, 2011)The primary purpose of this study was to determine the status of brand loyalty to art festivals with reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and discussing the role ... -
Branding and cartoon character usage in food marketing to children : the South African picture
(2015)Background Worldwide, including in South Africa, it is a well-known fact that there is a rising prevalence of overweight and obesity contributing to non-communicable diseases (NCDs) in children. In South Africa, the ... -
Changing profile: the public face of the University of Pretoria over a century, 1908 - 2008.
(School for Basic Sciences, Vaal Triangle Campus, North-West University, 2010)• Opsomming: In die tydperk na die eerste demokratiese verkiesing in 1994, het die meeste tersiêre opvoedkundige instellings in Suid-Afrika, insluitend die vorige sogenaamde “apartheid” universiteite, weens verskeie redes ... -
A city branding framework for selected cities in the North West Province
(2015)Cities are faced with increased competition to attract and retain residents. Due to globalisation, residents now have a choice where they want to live, work and stay. Cities must therefore investigate how the use of branding ... -
A conceptual instrument to measure the success of branding in the tourism industry
(North-West University (South Africa) , Potchefstroom Campus, 2015)Several studies have been completed on branding within the tourism industry and it is therefore an active research field. The problem is that all of these studies made use of different measuring instruments to measure ... -
Consumer protection pertaining to the display of prices on online mediums of advertising
(North-West University, 2018)In today's age of digital marketing, online advertising media are used by suppliers as well as by individuals in their private capacity on a more regular basis than previously. Proper, appropriate and unique regulatory ... -
Consumer response towards yoghurt that comes with a spoon : product design and consumer behaviour
(North-West University (South Africa), Potchefstroom Campus, 2015)The study deals with consumer response towards yoghurt that comes with a spoon concerning product design and consumer behaviour. The study intends to meet the convenient need of a spoon when eating yoghurt. It will unveil ...
