Browsing by Subject "Loyalty cards"

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Attitudes towards information privacy amongst black South African Generation Y Students: A study of loyalty cards

Akpojivi, Ufuoma (Mediterranean Center of Social and Educational Research (MCSER), 2013)

Aim: In this era of globalisation characterised with rapid spread and usage of Information Communication Technology (ICT) and the capacity to store personal information, the issue of information privacy is becoming an ...
Measure conflicting values of loyalty cards at fast-moving consumer goods (FMCG) stores in Mahikeng

Tsele, Otsile Aubrey (North-West University (South Africa), 2021)

The contribution of fast-moving consumer goods (FMCG) to the South African economy is substantial. FMCG generate revenue accounting for over 50% of retail sales. Moreover, FMCG has contributed to increasing employment ...