Browsing by Subject "Lojaliteit"

Now showing items 1-2 of 2

    • Developing a perceived value model for the cruise experience 

      Schoeman, Kiéra Danielle (North-West University (South Africa) , Potchefstroom Campus, 2015)
      The cruise industry is one of the most important economic growth sectors in the entire tourism market and globally this industry has expanded and grown dramatically over the past 30 years. South Africa as a cruise ...

    • Towards a spectator loyalty model for soccer clubs in South Africa 

      Mogajane, Victor Solomon (North-West University (South Africa) , Potchefstroom Campus, 2015)
      Understanding loyalty in marketing is important as it can enable soccer clubs to manage the impact on fostering vital spectators and communities support for the sport industry. More importantly, soccer club managers need ...