Browsing by Subject "Image attributes"
Now showing items 1-2 of 2
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Developing a framework for the optimisation of the image of South Africa as a tourism destination
(2015)Since the 1970s when the first destination image studies were performed, this topic has become one of the most predominant in the tourism marketing literature. Destination image within the tourism industry is essential, ... -
Salient store image attributes in consumer store selection decisions and the relationship with store satisfaction and loyalty
(Journal of contemporary management//Sabinet [minevent@global.co.za], 2010)The study examines salient image attributes in consumer store selection and subsequently tests the relationship with store satisfaction and store loyalty. A structured questionnaire containing 32 variables relating to store ...
