Browsing by Subject "Identification with team"
Now showing items 1-1 of 1
-
Identification with team as a predictor of buying behaviours amongst South African Premier Soccer League (PSL) fans
(AJHTL, 2016)Sport fan consumer spend has traditionally been largely influenced by the level of identity with team that individuals experience. This being said, no empirical work was found to directly relate these concepts. Based on ...