Browsing by Subject "Generic marketing"

Now showing items 1-1 of 1

    • Identifying internet marketing principles relevant to generic marketers 

      Bevan-Dye, Ayesha Lian (North-West University (South Africa), Vaal Triangle Campus, 2005)
      To deliver the type of marketing graduate that meets industry demand necessitates that marketing curricula content be continuously updated to keep pace with the dynamic marketing environment. One of the major trends ...