Browsing by Subject "Fashion retail"
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Exploring gamification in the South African fashion retail industry
(North-West University (South Africa), 2022)The COVID-19 pandemic has devastated the world economy, affecting practically every industry. The sustained existence of organisations depends highly on strong marketing assets. Given the growing inadequacies of traditional ... -
Exploring in-store experience and store attractiveness in the South African fashion retail industry
(North-West University (South Africa), 2024)In order to understand the factors that affect customers' views and contribute to the allure of physical stores, this study explores the topic of in-store experience in the context of the South African fashion retail ...
