Browsing by Subject "Customer loyalty"
Now showing items 1-10 of 11
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Customer attachment and its role in patienthealthcare provider relationships
(North-West University, 2018)Establishing, maintaining and enhancing long-term, profitable patient relationships are essential for hospitals in the competitive South African healthcare market. Hospitals have to focus on customer attachment as a key ... -
Customer expectations and satisfaction with fitness facilities in the North–West Province
(North-West University, 2010)One of the major challenges facing service businesses today is the rapidly changing and highly competitive nature of service industries. As a result, customer expectations are also rising quickly. Increased competition in ... -
Developing a framework for relationship intention, satisfaction, loyalty and retention of SMEs in the business-to-business financing environment
(2014)In the business-to-business (B2B) financing industry, financiers offering financing to SMEs are finding it increasingly difficult to attract new customers and to retain existing customers. One way of attracting and retaining ... -
The effect of a customer-centric approach towards doctors in a private hospital
(2014)Globally, trade and industry has shifted its focus from the traditional service delivery approaches to various alternative practices to be more successful, cost efficient, customer orientated, flexible and innovative. This ... -
Electronic banking services in South Africa : service quality scale development and validation
(2015)The rapid advancement in technology-based systems, especially those related to the Internet and World Wide Web, has led to fundamental changes in how banks interact with customers. These developments have propelled banks ... -
Factors influencing customer retention, satisfaction and loyalty in the South African banking industry
(North-West University, 2012)Customer retention, loyalty and satisfaction are extremely important elements in any company’s strategy, especially in the highly competitive South African banking industry. Understanding the various factors that could ... -
The influence of relationship intention on satisfaction, loyalty and retention following service recovery in the cellular industry
(North-West University, 2014)It is common practice for service providers, such as cell phone network providers, to utilise relationship marketing strategies in an effort to retain their customers and thereby to increase profitability. Customers with ... -
The interrelationship between relationship intention, relationship quality and customer loyalty in the clothing retail industry
(North-West University (South Africa) , Potchefstroom Campus, 2016)Subdued economic conditions, increased competition and product parity have forced clothing retailers to augment their customer loyalty by following relationship marketing strategies. Increased investment in such strategies ... -
The migration of clients between financial institutions from a customer management perspectives
(North-West University (South Africa), 2013)In recent competitive market conditions, whereby companies need to fight for their own survival, it is evident that building, maintaining and managing relationships with customers is essential in order to understand ... -
Understanding consumers' intentions in building long-term relationships with organisations / P.G. Mostert
(Potchefstroom : Noordwes-Universiteit, Potchefstroomkampus (Suid-Afrika), 2012)The field of marketing has evolved over the past 100 years from focusing on organisations’ production abilities to a customer-centric approach, where marketers attempt to build relationships with customers by offering ...
