Browsing by Subject "Customer engagement"
Now showing items 1-6 of 6
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Affective commitment, trust, perceived value and service quality as predictors of customer engagement in the South African open medical aid industry
(Department of Marketing and Retail Management (UNISA), 2022)The South African open medical aid industry is undergoing various challenges and is experiencing increased pressure to improve its service offerings. This is because customers of open medical aid providers are becoming ... -
Assessing antecedents of customer engagement for a South African fertilizer company
(2013)The postmodern ultra-competitive global marketplace makes it difficult for companies to hold on to customers. This is especially true for industries that are driven by commodity products, and the South African fertilizer ... -
Developing a scale to measure the extent of customer engagement in the South African retail banking industry
(North-West University (South Africa) , Potchefstroom Campus, 2017)The retail banking industry of South Africa is currently facing various challenges due to the rapid growth of the market, new entrants, an unpredictable economic environment, escalating regulatory costs, changing customer ... -
Exploring the level of customer engagement and brand loyalty: A survey of a cultural organisation in South Africa
(North-West University, 2018)This study explores the level of customer engagement and brand loyalty of a cultural organisation in South Africa. As recruiting and retaining members are very important, further understanding of these concepts is essential. ... -
Exploring the relationship between customer engagement strategies and brand loyalty
(North-West University (South Africa), 2022)Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ... -
Predictors of customer engagement in the South African open medical aid industry
(North-West University (South Africa), 2020)The South African open medical aid industry is faced with the challenge of customers losing confidence in their services and switching to another open medical aid provider. The South African open medical aid industry is ...
