Browsing by Subject "Clothing labels"

Now showing items 1-2 of 2

Consumers' knowledge of clothing labels in a developing and developed country context

Van Schalkwyk, Charlene (2014)

Clothing labels are considered to be a source of information to consumers in a developing (Potchefstroom, in the North West Province of South Africa) and a developed country (Fayetteville, Arkansas, in the United States ...
Low-literate consumers' use of clothing labels amidst personal and product related challenges

Van Staden, Hanlie; Van der Merwe, Daleen; Van Aardt, Annette; Ellis, Susanna (Wiley, 2017)

Low-literate consumers experience various challenges in the marketplace. This quantitative study focused on low-literate female consumers' use of clothing labels amidst personal and product-related challenges in the ...