Browsing by Subject "Brand trust"
Now showing items 1-3 of 3
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Determining predictors of brand loyalty in the South African wine industry
(North-West University, 2018)The South African wine industry is becoming more competitive, as there is a significant variety of wines and wine brands available to consumers. This makes it difficult to gain loyal consumers and build long-term relationships ... -
Investigating the antecedents and consequences of vehicle buyers' brand attachment behaviour
(North-West University, 2018)The South African automotive industry is faced with the challenge of consumers losing confidence in their vehicle brands and becoming detached from the industry. The present tumultuous economic climate in South Africa, the ... -
Role of brand trust in creating brand equity in the mobile phone industry amongst black Generation Y students
(2013)In the highly competitive business landscape of the twenty-first century, intangible assets such as brand equity are deemed as increasingly vital to the long-term success of organisations. Brand loyalty, which is the primary ...
