Now showing items 1-2 of 2

    • Measuring brand loyalty in agribusinesses 

      Wiese, Catharina Maria (2014)
      Brand loyalty represents an important asset to any business. While a considerable amount of research focuses on brand loyalty, empirical tests on the brand loyalty influences in the agribusiness environment have not been ...
    • Measuring brand loyalty in the hospitality industry in South Africa 

      Scholtz, Liezl-Marie (2014)
      Brand loyalty development is an important part of a company‘s marketing strategy. Empirical data on the influences of brand loyalty in the South African hospitality industry is non-existent. Moolla and Bisschoff developed ...