Browsing by Subject "Brand loyalty"
Now showing items 1-10 of 26
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Analysing retailers' buying behaviour and loyalty of branded adible groundnuts in the North West Province and Gauteng
(2014)South Africa is an exporter of groundnuts (Arachis Hypogaea). The domestic market reaps the spinoff advantage that export quality reaches store shelves, but unfortunately at a price that is directly linked to the price ... -
An assessment of a business–to–business brand loyalty environment in the South African paint industry
(2013)The study was conducted to measure brand loyalty of customers in a business-to-business environment, in this case the South African paint manufacturing industry. A brand loyalty conceptual framework developed for the Fast ... -
An assessment of brand loyalty of banking clients
(North-West University, 2011)This study measures brand loyalty of banking clients in South Africa. To do so, the study employs the newly developed brand loyalty conceptual framework of Moolla (2010) from the fast–moving consumer good industry as ... -
A brand loyalty model for arts festivals
(2015)The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ... -
Brand loyalty of cereal products
(North-West University, 2010)The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ... -
Brand loyalty to arts festivals : case of KKNK
(North-West University, 2011)The primary purpose of this study was to determine the status of brand loyalty to art festivals with reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and discussing the role ... -
A conceptual framework to measure brand loyalty
(North-West University, 2010)Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever increasing research in the area. Businesses have realized the importance of ... -
Determining generation Y's customer satisfaction, brand loyalty and relationship intention towards smart phone brands
(2014)Competition in the smart phone market is fierce and despite the high market growth, smart phone manufacturers find it difficult to maintain their market share. Generation Y consumers generally have a good command of ... -
Determining predictors of brand loyalty in the South African wine industry
(North-West University, 2018)The South African wine industry is becoming more competitive, as there is a significant variety of wines and wine brands available to consumers. This makes it difficult to gain loyal consumers and build long-term relationships ... -
Determining the key success factors that influence the brand loyalty of restaurant patrons
(North-West University (South Africa) , Potchefstroom Campus, 2015)The tourism industry is the fastest growing industry above all other industries and has an impact on the economy and the environment as well as the community. The variety of sectors within the tourism industry, and the ...
