Browsing by Subject "Brand associations"
Now showing items 1-2 of 2
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Determinants of PSL team brand loyalty amongst black Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)In South Africa, the three sports that enjoy the most popularity in terms of spectatorship support are rugby, cricket and soccer, with local soccer being mainly supported by black South Africans, a population group who in ... -
Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand
(North-West University, 2010)The primary objective of this study was to assess the brand effectiveness of the Klein Karoo National Arts Festival (KKNK) by means of analysing brand associations and festival experiences. This goal was achieved by firstly ...
