Browsing by Subject "Black Generation Y Students"
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Attitude towards materialism in sport and materialism tendecies amongst black generation Y students
(LAM Publications; AJOL; Sabinet, 2011)In today's media-rich world sport celebrities are viewed as potential role models and are often used as marketing vehicles. When they display materialistic tendencies they draw severe criticism as this is believed to be ... -
Black Generation Y students attitudes towards the demarketing of tobacco and alcohol consumption
(LAM Publications; AJOL; Sabinet, 2013)This article reports on a study undertaken to determine Black Generation Y students' attitudes towards the demarketing of tobacco and consequent attitudes towards the demarketing of alcohol consumption in South Africa. As ... -
Influence of conative attitudes towards green advertising on Black Generation Y Students’ environmental behaviour
(Mediterranean Center of Social and Educational Research (MCSER), 2013)This article reports on a study undertaken to determine the influence of conative attitudes towards green advertising on black Generation Y students’ environmental behaviour in the South African context. In South Africa, ...