Browsing by Subject "Arts festival"
Now showing items 1-7 of 7
-
Are you willing to pay more for the arts?
(University of Johannesburg, 2016)This study determines festival attendees' Willingness To Pay to support an increase, or prevent a decline, in arts performances and exhibitions. It uses the contingent valuation method to produce a profile of attendees, ... -
Market segmentation of visitors to Aardklop National Arts Festival : a comparison of two methods
(North-West University, 2009)The Aardklop National Arts Festival is one of the three largest arts festivals in South Africa. Arts festivals such as Aardklop are also one of the most rapidly growing events tourism segments. It sustains different forms ... -
Motives for attending the Cultivaria Arts Festival
(University of Stellenbosch, 2011)Festivals are becoming a key feature on the tourism calendar of many towns and cities. Cultivaria is one of South Africa’s newest arts festivals and is held at Paarl annually. The festival is one combining the arts, wine ... -
The perceived contribution of South African Arts festivals to the performing arts: standardisation of the measurement scale
(AJHTL, 2015)The standardisation of a measurement scale to measure an arts festival‟s contribution to the performing arts is described. The measurement scale, namely the questionnaire, is based on literature, where the contributing ... -
The standardisation and validation of a scale to measure the arts' contribution of arts festivals
(2015)The primary goal of the study was to standardise and validate a scale to measure the arts’ contribution of arts festivals. To achieve this goal, four objectives were formulated. First, to study arts’ contribution of arts ... -
The perceived contribution of three South African arts festivals to the development of the arts and tourism
(AFAHPER-SD, 2016)There has been a remarkable rise in the number of Afrikaans arts festivals in South Africa. The outcomes of such festivals, however, remain little understood, particularly concerning the arts festivals' contribution to the ... -
What really matters to the audience: analysing the key factors contributing to arts festival ticket purchases
(Taylor & Francis, 2012)Competition in the South African arts festival market is an evident problem and is associated with changes in ticket purchase behaviour among performing arts patrons and declining ticket sales. This holds a negative ...