Browsing by Subject "Agribusinesses"
Now showing items 1-2 of 2
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Investigating farmer loyalty towards agricultural businesses in the Free State Province of South Africa
(North-West University (South Africa), 2023)South Africa's economy is partially based on agriculture, and the Free State Province is a key player in the country's agricultural sector. This research examines the intricate relationships between farmers' allegiance to ... -
Measuring brand loyalty in agribusinesses
(2014)Brand loyalty represents an important asset to any business. While a considerable amount of research focuses on brand loyalty, empirical tests on the brand loyalty influences in the agribusiness environment have not been ...
