Browsing by Author "Saayman, M."
Now showing items 1-20 of 97
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An analysis of critical success factors in managing the tourist experience at Kruger National Park
(Cognizant Communication Corporation, 2014)Kruger National Park (KNP) attracts over 1 million tourists per annum and is one of the top five international destinations in South Africa. However, there is a lot of competition in South Africa and, together with the 22 ... -
Assessing key tour guide competences to co-create memorable tourism experiences
(North-West University (South Africa) , Potchefstroom Campus, 2016)Despite growing academic interest in memorable experiences, very limited research has examined how tourism frontline staff should be nurtured to become co-creators of memorable tourism experiences, particularly the tour ... -
An assessment of brand Zimbabwe's competitiveness and attractiveness as a tourism destination
(North-West University, 2018)The global tourism market is characterised by growing competition. Tourism destinations are competing for tourism arrivals and investments. Therefore, creating competitive and attractive destinations has been paramount in ... -
Association between age, critical skills and work perspectives
(African Journal of Hospitality, Tourism and Leisure, 2014)The main aim of this study is to report on the associations between age, critical skills and work perspectives (job satisfaction, career/organizational commitment and job characteristics) as perceived by resort employees. ... -
A brand loyalty model for arts festivals
(2015)The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ... -
Career profiles for the travel sector of the tourism industry
(North-West University (South Africa), 2000)Tourism is a relative newcomer to the academic repertoire and literature on the subject revealed a plethora of issues which need to be addressed when offering training programmes in tourism and hospitality studies. One ... -
Clustering Kruger National Park visitors based on interpretation
(Association of Professional Management (APM), 2016)Interpretation is considered to be an important educational tool that not only addresses visitors' expectations but also contributes to national parks' conservation purposes. This study segmented the Kruger National Park's ... -
Communication efficacy of South African arts festivals : the case of Klein Karoo National Arts Festival
(North-West University, 2010)The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the ... -
Communication efficacy of South African National Parks : a case study of the Karoo National Park
(North-West University, 2008)According to the literature review, communication is the key to managing and building relationships in an organisation. To communicate holistically, an organisation needs to communicate internally and externally. Hargie, ... -
Competitiveness of South Africa as a tourist destination
(Potchefstroom University for Christian Higher Education, 2002)The purpose of this study was to determine the competitive advantage of South Africa as a tourist destination. In order to achieve this goal, it was firstly necessary to determine the meaning of global competitiveness and ... -
A concessionaire model for food and beverage operations in South African National Parks
(African Journal of Hospitality, Tourism and Leisure, 2014)In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in ... -
A concessionaire model for food and beverage operations in South African National Parks
(North-West University, 2012)In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in ... -
The contribution of the Wacky Wine Festival to the local economy
(Sabinet, 2013)The Wacky Wine Festival in Robertson is unique, due to the fact that there are 48 wine farms on an existing wine route that participate in the festival. Each one of these farms is offering its own unique products and ... -
A critical analysis of the spending behaviour of recreational fishing in South Africa
(North-West University, 2018)The South African tourism industry is an ever-changing industry, because of the needs of tourists. This makes the tourism industry very competitive, the industry needs to provide for all these needs and change along with ... -
A critical assessment of Africa's growth potential as a global competitive tourism role-player
(North-West University, 2018)The rationale for undertaking this study is supported by the tourism figures of Africa. Concerning inbound tourism arrivals, Africa holds a meagre five percent share globally. Intra-African tourism is prominent but within ... -
Critical assessment of economic impact analyses at selected national festivals
(North-West University, 2011)Festivals have become a global phenomenon and now serve as a platform to promote the leisure and tourism industry within a nation. These events have an undisputed economic effect – not only on the hosting community – but ... -
A critical assessment of innovation as a determinant of tourism competitiveness
(North-West University, 2018)Innovation is increasingly being regarded as the life blood of growth in any economy. However, the role of innovation as a determinant of destination competitiveness is largely neglected in the majority of models on ... -
A critical assessment of sport consumption at endurance events in South Africa
(2015)Sport and sport events contribute a big percentage to the growth of sport tourism in South Africa. South Africa also hosts some of the most significant endurance events such as the Cape Argus, Cape Epic, Midmar Mile, Two ... -
A critical assessment of the culinary preferences of international tourists to South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2017)Food consumption plays a vital role in shaping the tourist experience overall. It is estimated that tourists’ expenditure on food and their demand for culinary experiences around the globe are growing daily. The International ... -
A critical evaluation of market segmentation at national arts festivals in South Africa
(North-West University, 2010)The Klein Karoo National Arts Festival (KKNK) and the Aardklop National Arts Festival (Aardklop) are two of the largest and most popular arts festivals in South Africa. From a sustainability point of view, the primary aim ...
