Browsing by Author "S. Blignaut"
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An analysis of factors influencing student-athlete recruitment : a case study : sport marketing
P. Serra; S. Blignaut; R. Abrahams; R. Bruce; J. Surujlal (AFAHPER-SDLAM PublicationsAJOLSabinet, 2014)With the professionalisation of sport in South Africa, the pressure to perform in sport amongst tertiary institutions has increased the competition to recruit the best athletes with the highest potential to perform. Tertiary ...