Steenkamp, ErmieFerreira, Lorainne2025-09-252024Bridging the information gap: A digital platform for enhancing intra-regional trade in Africa. African Journal of Innovation and Entrepreneurship Volume 3, Number 3, (2024) Pp 149-168 [DOI: https://doi.org/10.31920/2753-314X/2024/v3n3a7]E-ISSN 2753-314Xhttp://hdl.handle.net/10394/43424Journal Article, Faculty of Economic and Management Sciences, School of Economic Sciences, Potchefstroom CampusIn Africa‘s efforts to achieve economic growth and enhance integration, the focus on intra-regional trade has intensified, fuelled by geographical proximity, and interconnected market dynamics. However, significant obstacles remain, one of which being the lack of accessible information on intra-regional trade opportunities. Credible and specific information on trade opportunities is often overlooked as an important instrument for trade facilitation and export promotion. Consequently, this study seeks to illustrate how a digital information platform can provide traders with insights into bilateral trade possibilities and connect different stakeholders, serving as a more targeted trade facilitation tool. Driven by the persistent information gap impeding intra-regional trade, this research adopts a distinct methodology based on international market selection criteria. This approach identifies potential intra-regional trade opportunities among African countries by matching consistently large and growing import demand and competitive export supply within the continent. The envisioned platform then showcases these bilateral trade possibilities, providing valuable information to navigate the intricate trade landscape. By bridging the information gap, the suggested platform can actively promote greater participation in intra-regional trade.enAfricaInformation PlatformBilateral Trade OpportunitiesDigital TradefacilitationEconomic GrowthIntra-Regional Trade IntegrationArticle