Calof, JonathanViviers, Wilma2020-09-142020-09-142001Calof, J. & Viviers, W. 2001. Getting clever with competitive intelligence: knowing what your customers need is very crucial to business success - but you have to work at it. Africa insight, 31(2):61-67. [https://doi.org/10.4314/ai.v31i2.22365]0256-28041995-641X (Online)http://hdl.handle.net/10394/35748https://www.ajol.info//index.php/ai/article/view/22365https://doi.org/10.4314/ai.v31i2.22365enGetting clever with competitive intelligence: knowing what your customers need is very crucial to business success - but you have to work at itArticle