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dc.contributor.authorLe Roux, Tanya
dc.contributor.authorNaudé, Anna Maria Elizabeth (Annelie)
dc.date.accessioned2012-10-31T10:41:04Z
dc.date.available2012-10-31T10:41:04Z
dc.date.issued2011
dc.identifier.citationLe Roux, T. & Naude, A.M.E. 2011. A profile of South African public relations practitioners in top performing organisations. Journal of public affairs, 11(4):303-315. [http://onlinelibrary.wiley.com/journal/10.1002/%28ISSN%291479-1854/]en_US
dc.identifier.issn1472-3891
dc.identifier.issn1479-1854 (Online)
dc.identifier.urihttp://hdl.handle.net/10394/7686
dc.identifier.urihttp://dx.doi.org/10.1002/pa.423
dc.description.abstractThe public relations practitioner is expected to have the skills and knowledge to be able to operationalise the description and definition of public relations within their specific environment. Although various studies describing South African public relations practitioners had been performed, these studies are limited in terms of size and scope and do not offer a clear profile of the practitioner and whether they are equipped to perform the necessary tasks. This article is based on a study that obtained data from practitioners in top performing organisations. It profiles South African practitioners and confirms that they need support in order to play a strategic role.en_US
dc.description.urihttp://dx.doi.org/10.1002/pa.423
dc.language.isoenen_US
dc.publisherWileyen_US
dc.titleA profile of South African public relations practitioners in top performing organisationsen_US
dc.typeArticleen_US
dc.contributor.researchID10100679 - Le Roux, Tanya


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