Browsing NWU Official by Author "10059598 - Oosthuyzen, Aldine"
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Salient store image attributes in consumer store selection decisions and the relationship with store satisfaction and loyalty
Dhurup, M.; Oosthuyzen, A. (Journal of contemporary management//Sabinet [minevent@global.co.za], 2010)The study examines salient image attributes in consumer store selection and subsequently tests the relationship with store satisfaction and store loyalty. A structured questionnaire containing 32 variables relating to store ...