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dc.contributor.authorMasengu, R
dc.contributor.authorPrinsloo, J.J.
dc.contributor.authorWilliams, C.
dc.date.accessioned2022-11-21T09:39:53Z
dc.date.available2022-11-21T09:39:53Z
dc.date.issued2021
dc.identifier.citationMasengu, R. et al. 2021. THE FACTORS AFFECTING THE ADOPTION AND IMPLEMENTATION OF E-MARKETING AMONGST FMCG RETAILERS IN ZIMBABWE.en_US
dc.identifier.urihttp://hdl.handle.net/10394/40244
dc.description.abstractFMCG retailers in Zimbabwe have been slow to embrace and adopt new technology in their marketing eff orts, as they still mainly focus on traditional marketing strategies (Dube & Gumbo 2017) This however did not stop internationally recognised e-commerce giant, PayPal, entering into the Zimbabwean market after establishing that the Zimbabwean economy had the potential to embrace new technology eff ectively. Given this, most of the Zimbabwean populace now can purchase goods online from more than 203 countries, using Pay Pal (Baten & Kamil, 2019). The growth of the number of internet transactions indicates that Zimbabwe is becoming more open to online transactions. Be that as it may, the FMCG retailers in Zimbabwe have not embraced this opportunity (Dube & Gumbo 2017). Tengesa.com, an e-commerce website, experienced a premature failure before it was commercially launcheden_US
dc.description.sponsorshipInternational Business Conferenceen_US
dc.language.isoenen_US
dc.publisherIBCen_US
dc.subjectFMCG RETAILERS IN ZIMBABWEen_US
dc.subjectE-MARKETINGen_US
dc.titleTHE FACTORS AFFECTING THE ADOPTION AND IMPLEMENTATION OF E-MARKETING AMONGST FMCG RETAILERS IN ZIMBABWEen_US
dc.typeArticleen_US


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