THE EFFECT OF ENTREPRENEURIAL ORIENTATION OF SMES AND LABOUR-INTENSIVENESS IN THE CONSTRUCTION INDUSTRY
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Human resources are valuable and must be well managed to obtain optimal value. Best performances, entrepreneurial orientation and the labour-intensive nature of the construction industry are important factors to creating work, teaching new trades and poverty alleviation.Objectives: The objectives aim to observe the infl uence of the construction sector in creating employment through SMEs’ orientation and labour-intensive methods. The additional objectives clearly outlined the challenges of small and medium enterprises while describing possible opportunities that the state proposes in the construction industry and job creation within Labour-intensive (LI).Research Methodology: This research used a quantitative method to describe how the entrepreneurial orientations of small and medium-sized enterprises and labour-intensive enterprises in the construction sector aff ect employment opportunities in the community. Outcomes: The research results showed that eff ective Enterprise-orientation (EO) has a positive impact on SMEs, which is a key factor in ensuring the success of enterprises. All participants were from the construction industry and most of them felt strongly that the construction industry can;–be the solution to addressing unemployment issues and could subsequently play a pivotal role in the alleviation of poverty,–create and implement policies and program to strengthen their role in the community,–produce opportunities for education and adult learning to correct the skills defi cits,–promote fi ght against nepotism, crimes and corruption.