The role of community radio on youth empowerment : a case study of Mahikeng FM

Abstract

This study explores the role of community radio on youth empowerment with a case study of Mahikeng FM. The focus of the study is on three main issues, namely: teenage pregnancy (HIV/AIDS), substance abuse and unemployment, as three youth-pertinent issues and recognized as major social problems faced particularly by Mahikeng youth. The aim of the study is to focus on the role that radio can play to empower youth in relation to the three problems with the collaboration of different organizations or institutions. Such a role can be varied, and may range from outreach and education functions, through to guidance, information and platform provision , and also to their contributions to the programme content of the radio station. The study used a qualitative research method. Four theories are used, namely: Empowerment theory, Community Development theory, Jurgen Habermas' theory of the 'public sphere; and Paulo Freire's 'theory of conscientisation' or 'critical consciousness and dialogic communication.' Data was collected from young people between the ages of 13 and 30 in Mahikeng, North West province. Young people were interviewed individually and in focus groups using-semi structured interviews and data analysis are done through thematic analysis. Ultimately, based on the data gathered or respondent's answers, young people agreed almost unanimously that radio plays a role in empowering them in various ways depending on their needs, interests and preferences for information in the different contents of broadcast programmes of the station. However, a gap still remains in the collaboration of different organizations or institutions with the station to promote youth empowerment