Investigating factors affecting social media usage at North-West University Mafikeng Campus

Abstract

Formal learning platforms have showed poor turnover over the years (Yuan & Powell 2013). Social media however has and continues to grow. The study explores how students' understanding and usage of social media in the learning process can contribute to the improvement of e-learning. The study explores the concept of e-social learning through a unified theory of technology acceptance model. The study examines social learning, e-learning, social media and how they can all work together to improve the edification process in academia.