n Assessering van die strategiese bestuursprosesse van 'n privaatsektor-verspreider

Abstract

The purpose of this study is to evaluate the strategic management processes in a distribution company while focusing on the identifying of key performance indicators which led to the success of a South Africa distribution company. To continue to function and grow successfully after 32 years, requires that such a company must be strategically positioned and the company also must have reflected on the future strategically. The first part of this mini-dissertation deals with the assessment of the strategic management decision-making in ABC. The focus of this mini-dissertation is placed on the problem statement and the purpose of the strategic management processes of ABC. The literature review provides an overview of ABC, which is currently the only one of its kind in South Africa where products are purchased in South Africa and delivered to Zimbabwe’s and Mozambique’s warehouses. The literature further elaborates in detail about the loyalty, products and services provided between the distributor and the consumer. The focus is being placed on how ABC still manages to function successfully and to grow in the current poor economic state of the world, after 32 years. In this mini-dissertation a quantitative approach was used for gathering the opinions of several respondents, in order to draw a conclusion based on the statistical data. Separate semi-structure interviews were conducted with the CEO of ABC, three directors and two managers. After that the information was processed and the results were returned to the three directors and two managers to ensure that the information presented, is credible. ABC has asked walk-in customers questions set up in SurveyMonkey, and the results were extracted after a month to evaluate the information in depth. Questionnaires were also emailed to all employees and 95% of the questionnaires were returned. Furthermore, ABC’s contact centre has called customers on their database to ask various questions as indicated in Appendix A. The summary of the mini-dissertation was conveyed and final findings were made. The primary and secondary findings were assessed and all set goals were reached. Research suggestions for future research and further studies were provided at the end of Chapter 4.