Die Light/Khanya : 'n ondersoek na lesersbehoeftes
Abstract
1. INTRODUCTION: The Light/Khanya is a monthly information paper published by the Pretoria Regional Office of the South African Communication Service and is distributed to blacks in the Pretoria, Northern Transvaal and Eastern Transvaal regions. The function of the paper is to promote, by way of information, economic, social, constitutional and cultural development in line with the national policy in order to realise national aspirations and values. 2. AIM OF THE STUDY: The aim of the study is to determine whether the amount of information published by the Light/Khanya during the period February 1990 to December 1990 was enough to satisfy the needs of the urban readers. 3. RESEARCH METHODOLOGY: The descriptive survey method was chosen as the most applicable research method for this study and the research was done by means of a questionnaire and descriptive statistics. The respondents were chosen from the mailing list of the Mamelodi subscribers by means of the systematic sampling technique. A total of 464 ( 4% of the population of 11 586 which is according to statistical significance) questionnaires were distributed and collected within ten days. A total of 434 fully completed questionnaires were received and statistically analysed. 4. RESULTS OF THE STUDY: The results of the study indicate that the Light/Khanya succeeded in satisfying the majority of readers' needs regarding the amount of information on most of the identified themes and in columns. There was only one theme on which the Light/Khanya published inadequate information, namely the problems in black education. The Light I Khan ya has heterogenious readers regarding sex, age and mother tongue. Factors such as sex and age tend to influence the satisfaction of needs and therefor comparisons were made between two age groups (25 years and younger and 26 years and older), the sexes and the different mother tongue groups. A comparison between the different sexes and two age groups by means of a t-test indicated that there were no practical meaningful differences regarding the amount of information that satisfied their needs. The comparison between the seven different mother tongue groups indicated that several practical meaningful differences exist. The split-half method was used to determine the reliability of the test. The test proved to be reliable as the correlation coefficient (r) was 0,8. The results also clearly show that the Light/Khanya satisfies other needs than just the need for information.
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