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The relationship between employees' perceptions of Solidarity's corporate brand and their CSR project, Helping Hands
(2014)
The focus of marketing for modern companies who have a high profile and who are constantly in public view has shifted from traditional marketing to one of having and
enhancing relationships with stakeholders, including ...
Verantwoordbare verslaggewing oor korporatiewe sosiale verantwoordelikheid aan gemeenskappe
(North-West University, 2010)
Stakeholders refer to the individuals, communities and groups that influence a company's operations or are affected by the existence of the company. Companies are faced with the challenge of catering for the unique needs ...