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Browsing Humanities by Subject "Verhoudingkultiveringstrategieë"
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Personeel se persepsies rakende die aard van Senwes Hoofkantoor se korporatiewe handelsmerk en werknemerverhoudings (North-West University (South Africa) , Potchefstroom Campus, 2016)Corporate brand building centres on the employees of a business since their everyday actions represent the corporate brand. This corporate brand that is communicated to all the stakeholders should embody the communicated ...