Browsing Humanities by Author "Landsberg , T."
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Standardised measurement and evaluation of public relations: normative guidelines for implementing the Barcelona Principles in South African practice
Landsberg , T. (North-West University (South Africa), 2020)Public relations (PR) measurement and evaluation has been an imperative for practitioners and academics for over 40 years. The publication of the Barcelona Declaration of Measurement Principles (the Barcelona Principles) ...