Now showing items 1-2 of 2

    • Male and female consumers' knowledge, perceptions and use of clothing labels 

      Niemann, Anna Magdalena (North-West University, 2010)
      Background and motivation Clothing labels concern the permanently attached labels as well as the temporarily attached labels known as hangtags that are found on clothing products. Clothing labels assist consumers when they ...
    • The use of clothing labels by female black low–literate consumers 

      Van Staden, Johanna Johanna (North-West University, 2012)
      Low-literate consumers display distinctive behaviour in the marketplace, and in the first phase of a mixed method study, the aim was to explore the challenges and coping strategies of low-literate clothing consumers. Due ...