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Customer retention in the South African domestic passenger airline industry
(North-West University, 2008)
While domestic passenger airlines in South Africa continue to conduct their business in a
very competitive environment, their passengers are becoming more consciously aware of competitor offerings and are thus beginning ...
Customer relationship management in a pharmaceutical company
(North-West University, 2003)
In order to develop a relationship with customers, a company must satisfy
customers' needs. This study aimed to determine whether the pharmaceutical
company's employees' are actually satisfying their customers' needs, ...