Browsing Economic and Management Sciences by Subject "unplanned"
Now showing items 1-2 of 2
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Developing an integrated marketing communication framework for selected museums in South Africa
(North-West University, 2013)Responding to the need to fill the research gap in the area of museum integrated marketing communication, the study investigated the planned, unplanned, product and service messages of selected museums in South Africa. ... -
The influence of culture on students' impulsive buying behaviour in the Vaal Triangle area
(North-West University, 2011)Impulse buying or unplanned purchases by consumers constitute a major proportion of purchases in certain product categories. Studies in the United States widely reported that impulse consumer buying behaviour accounts for ...