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    • 'n Ondersoek na die rol van sosiale media in sportbemarking 

      Willemse, Francois Jacobus Van Zyl (North-West University (South Africa). Potchefstroom Campus, 2018)
      Varsity Cup sport meetings (especially rugby) is well supported by university students and even attract more supporters than some provincial matches. The focus of this study was thus to investigate the nature of the marketing ...