Now showing items 1-2 of 2

    • A framework fostering commitment for endurance sport tourism in South Africa 

      Myburgh, Esmarie (North-West University (South Africa) , Potchefstroom Campus, 2017)
      Endurance sport events form an important part of the sport tourism industry. Since these events act as a catalyst for tourism, it ensures economic benefits for the host destination and is more sustainable in the long-term. ...
    • Towards a spectator loyalty model for soccer clubs in South Africa 

      Mogajane, Victor Solomon (North-West University (South Africa) , Potchefstroom Campus, 2015)
      Understanding loyalty in marketing is important as it can enable soccer clubs to manage the impact on fostering vital spectators and communities support for the sport industry. More importantly, soccer club managers need ...