Now showing items 1-2 of 2

    • Assessing the aspects to create a memorable scuba diving experience 

      Wilson, O.E. (North-West University, 2019)
      The Experience Economy, developed by Pine and Gilmore (1998), elucidates the paradigm shift amongst consumers from wanting traditional service and product offerings towards seeking more specialised experiences. When ...
    • Motivation-based segmentation of scuba divers at Ponta do Ouro 

      Herbst, Marna (North-West University (South Africa). Potchefstroom Campus, 2019)
      The value of tourism lies in the tourist’s experience and one’s motive or need to travel. The aim of selling a tourism product is to satisfy the tourist’s need, and marketing aims to determine this need; in this case, the ...