Browsing Economic and Management Sciences by Subject "Customer relationship management"
Now showing items 1-5 of 5
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Customer relationship management from the perspective of a trackless mining equipment maintenance organisation
(North-West University, 2008)This study deals with Customer Relationship Management (CRM) of a department of an Original Equipment Manufacturer (OEM) of trackless mining equipment. The study was done from the service deliverer's perspective. The aim ... -
Evaluating the use of a customer resource management system in selected South African business schools
(2014)The management and implementation of unique resources contribute to the creation of a sustainable competitive advantage that has a positive impact on the owner of the resource’s profits. Customer relationship management ... -
Exploring the implications of the critical success factors of CRM implementation
(North-West University, 2018)Customer relationship management remains an important management tool but provides highly variable levels of success once implemented. A number of critical success factors have been identified as influencing implementation ... -
Integrated customer experience management at the North–West University
(North-West University, 2011)Higher education institutions (HEIs) are facing greater challenges in the modern era as a result of globalization, advancement in new technologies and the worldwide recession. As a result of these factors, as well as a ... -
Strategic information management in the value chain of a multi-national organization, operating in the vehicle industry
(North-West University (South Africa) , Potchefstroom Campus, 2012)The aim of this study is to conduct a thorough theoretical study on information management in the value chain of an organisation operating in the motor industry. In order to achieve the primary objective of the study, which ...