Browsing Economic and Management Sciences by Subject "Consumer brand of choice"
Now showing items 1-1 of 1
-
Measuring brand loyalty of KwaZulu-Natal consumers towards their chicken brand of choice
(North-West University (South Africa). Potchefstroom Campus, 2019)Brand loyalty is regularly categorised as one of the most vital drivers for ensuring the long-term sustainability of any organisation. Advantages of having a brand loyal customer base include: lower sensitivity to price ...