Browsing Economic and Management Sciences by Subject "Architectural coatings manufacturer"
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The impact of multinational corporations on the marketing mix of a South African architectural coatings manufacturer (North-West University (South Africa), Potchefstroom Campus, 2018)The Architectural Coatings Manufacturing Industry in South Africa has changed in the last five years. This is based on key findings in this study. Specific elements highlighted in this change include price, promotion and ...