Browsing Economic and Management Sciences by Subject "social media"
Now showing items 1-2 of 2
-
Factors influencing effective relationship marketing by smartphone brands through social media amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The competitiveness of the smartphone market has escalated in recent years and has seen varying brands vie for the top. This has been aided by the diffusion of technology, as well as the streamlining of the supply chain ... -
Social media as marketing tool for small, medium and micro enterprises in Gauteng
(North-West University (South Africa), 2019)People use social media on the World Wide Web (WWW) to share information and to express their opinions and share their different interests. Social media has changed the world of communication and it is evident that social ...