Browsing Economic and Management Sciences by Subject "satisfaction"
Now showing items 1-3 of 3
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Employing customer experience as a differentiator of purchasing decisions in the industrial sector
(North-West University (South Africa), 2020)Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ... -
Exploring the level of customer engagement and brand loyalty: A survey of a cultural organisation in South Africa
(North-West University, 2018)This study explores the level of customer engagement and brand loyalty of a cultural organisation in South Africa. As recruiting and retaining members are very important, further understanding of these concepts is essential. ... -
Modelling the antecedents of mobile gaming brand loyalty amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The rapid dissemination of smartphones amongst consumers over the past decade has led to a plethora of mobile services being available. Of all mobile services available, mobile application games (hereafter referred to as ...